Operations and revenue
Developing activities, products and services alongside work processes and management accountability. A social purpose also needs a viable organization.
Management in practice
Project Wadi Attir
Management & partnership in the Negev
A project connecting Bedouin knowledge and tradition with agriculture, sustainability, education and business. As CEO, I work with the team and partners to develop its activities.
The project
Agriculture, tourism,
education and business
Wadi Attir began as a joint initiative of the Negev Bedouin community and The Sustainability Laboratory. It was founded by Dr. Mohammed Alnabari and Dr. Michael Ben-Eli.
The farm brings together agriculture and food production, a visitor centre, education and tourism. The management task is to coordinate these activities, develop the business and maintain the project’s identity and purpose.
Visit Project Wadi Attir ↗
Areas of activity
Working with partners
The collaboration with Cramim restaurant connects farm produce, culinary professionals and hospitality through the work of both teams.
Read about the collaboration (Hebrew) →Meeting across communities
Everyday work and community events create opportunities for Jewish and Bedouin people to work together and get to know each other.
Read the ynet feature (Hebrew) →
When Jewish and Bedouin people work together, grow together and cook together, trust develops.
A conversation about Wadi Attir
With Dr. Dafna Granit Dgani on the Bishvil Hachinuch podcast. Audio in Hebrew.
Consulting & speaking
Professional enquiries
For consulting or speaking enquiries, tell me about your organization and what you need. An introductory conversation will help establish fit and scope.
Contact on WhatsApp ↗+972 54 733 0455